While she had made patterns and sewn for years, she focused on design and color she intended to have her own brand and have her clothes sold in department stores. She was accepted and then dropped from Brooks College in California but her home economics teacher fought to get her re-admitted. She had brothers and sisters, and all of them played basketball. Her father was a cattle rancher, her mother a nurse at a veteran’s home in Madison County. She had her first show at the Crow Fair but now lives in Los Angeles. She designs pieces with details that she learned from her ancestors-jewelry, blankets, dresses, hats, purses, and scarves. She was part Crow, part Northern Cheyenne. Bethany Yellowtail grew up on the Crow reservation.